I hope everyone enjoyed my last post “CodeGuard goes to HostingCon 2015 in San Diego (Pt. 2 of 3) – Phase 2: EXECUTION.” I apologize for the delay in sharing the results with you, but now that the numbers are in, you can see how we did!
It’s no secret that results are what matters most. The real secret is how you plan and execute to achieve the results that you desire. Fortunately for you, we’ve already shared our secret sauce :). As your trusted source, key eye-witness and major contributor, I am happy to share CodeGuard’s results from HostingCon 2015.
The Dinner – was well-attended with the private dining room nearly maxed out with 32 attendees. A few of the companies represented were as follows: Symantec, Intel Security, NameCheap, HostDuplex, MailChannels, UK2Group and Verisign.
The actual Trade Show, spanning over two days, was the big event, which went extremely well. If you read the prior post about executing, you’ll understand how we leveraged the t-shirts, cookies, contest entrants, putting game, & demos to drive partnership discussions. Our results funnel is shared below:
I’ve been transparent with all of the details up until now but will wait until a later blog post to reveal the total number of strategic partnerships we established at HostingCon 2015.
See below: Jacob from H4Y Technologies (left) and Chris from CodeGuard (right) after a recently minted partnership.
The winner of the Amazon Echo: Chris Henning of FindMyHost. His partner in crime, Richard Guzzo, was sinking puts one handed by the end of day two, so it only made sense that one of these guys walked away with a prize.
The winner of the MacBook: Antonio Munoz of Fullx Hosting, who is also now partnered with CodeGuard.
Quick recap of how we had a successful tradeshow:
- Hustle / Hard Work → reaching out to 500 – 1,000 people/companies the week before the show
- Planning → details matter…down to the last one!
- Engaging Booth → booth grandma’s with warm cookies, putt-putt for sweet giveaways (MacBook & Amazon Echo)
- Killer Product → CodeGuard
- TGTPU Value Proposition (Too Good To Pass Up) → CodeGuard’s Partners benefit from the following Measurable Success Metrics:
- Increased Revenue
- Increased Customer Satisfaction
- Decreased Support Time / Costs
Thank you for listening! Now Go Forth and Exhibit!
Chris
